Fiji Water – The New Player in the Bottled Water Craze

Fiji Artesian Water bottled WaterEverywhere I go I see Fiji bottled water. What’s so great about it besides it being more expensive than other bottled water? I must admit that at first this was going to be a rant about how I can’t stand bottled water companies, but after reading through the beautifully designed Fiji Water web site and doing some deeper research, I had to change my tune. Well, I think I did. I was out to crush Fiji Water, but now have a better understanding of it.

Water is water. Right? When I think of things like this, I always think back to prehistoric days. I try and compare my daily habits with what cavemen might have done. I like to believe that cavemen would have just drank water from a stream. Simple. If it’s clear, it’s drinkable. But Fiji does a good job at educating it’s visitors. The site is full of information regarding the different water types of bottled water, health benefits of water, and why they think Fiji water is second to none.

Fiji says it uses water that has not touched open air. Ever! To understand this you first need to know what artesian water is. So what is artesian water? Simply put, it’s rain water that is sealed deep beneath layers of the Earth’s surface, hasn’t been exposed to the environment, and can only be brought to the surface by man. According to their site, the only time Fiji artesian water comes in contact with the air we breathe is when a person first opens a bottle that they have purchased. Pretty hard to believe right? I’m a skeptic. But this non-human contact is what they pride themselves in. It’s what they use as their main marketing point.


I haven’t tasted Fiji water, but I know many who have. They swear by it. Some stores around here (Florida) charge way too much for it. I can only imagine what cities in New York and California charge. You can also buy it in bulk from the Fiji Water web site. I bet you could do the same on eBay, but cheaper. I plan on buying a single bottle of Fiji Water this weekend and drinking it for the first time on camera for my weekly video blog. We will see if the water is what it’s hyped up to be. My reaction will say it all.

Fiji reminds me of the bottled water craze a few years back. I remember seeing Evian, Poland Spring and a slew of other bottled water companies emerging. All of the upscale folks would pay big bucks for a bottle of water, most of which has turned out to just be tap water re-bottled. Living in NYC, I have always been comfortable drinking water from the tap. NYC’s water is purified by one of the best water purification systems in the state of New York. It wasn’t until I moved to Florida that I had to start paying for drinking water. The tap water in Florida has no fluoride and contains a lot of chlorine. It tastes horrible. So we get water for our water dispenser from the local Sweet Bay Supermarket. My wife insists on buying bottled water for work. She isn’t too picky on which we get, but will refuse to drink Nestle or Zephyrhills brand water.

At the end of the day, water is water and I drink tons of it.

About the Author

My name is Israel Lagares. I used to be the kind of guy that was always in shape, but over the last few years I've fallen off tremendously. This site is my final attempt to get back into shape. So far I've lost 70.4 lbs. Check out my weight loss chart, weight loss videos and progress pics. Follow my journey, those of others, and read our thoughts on various health topics. Share your thoughts, experience, and journey here on FMU.

Community Thoughts (24)

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  1. Sean RNNo Gravatar says:

    I still believe that water is water. Granted… it should be clean water. We could argue about filtered and non-filtered water and the benefits and/or drawbacks, but in simple terms: water really is water.
    Best of luck on the first Fiji taste.

  2. I actually find myself coming back to tap water. For some reason, I feel as if it is healthier. There’s been a lot of heat on bottled water lately.

    My grandfather used to insist on only drinking Evian water. They pretty much all taste the same to me, with a few exceptions.

  3. Lady RoseNo Gravatar says:

    The whole bottled water thing is just a way of making money and clogging our trash heaps, but that is just my 2 cents. I’ve read several articles though that confirm that no one really expected the water bottle business to be big, but once they found a way to convince everyone they had to have bottled water it just took off and now every one wants to get our money for water.

  4. SusanNo Gravatar says:

    Get the facts about bottled water quality and its impact on the environment.

  5. teeyai555No Gravatar says:

    I cann’t find Fiji water at my country so i cann’t trying it but i think it’s normal water. It’s not special water. I like to drink at my home because it’s ok for me. πŸ™‚

  6. J. DakarNo Gravatar says:

    I drank Fiji for a couple of years, and it was great!
    However, Whole Foods began carrying a brand that was bottled at a source in my state, so I drank that until they no longer carried it.

    I don’t drink tap water at all, so it’s important that I find a bottled water that tastes great. Please believe me, all water is not equal and it does not all taste the same.

    At the moment, I drink Aquacal, a non-carbonated, naturally flavored, calcium-fortified water with zero calories and no carbs. Every flavor I’ve tried has been great…plus, it’s a helluva lot cheaper than Fiji. I highly suggest you try it if given the opportunity.

  7. KimberlyNo Gravatar says:

    Is, you inspired me to pick up a bottle of Fiji. More expensive, yes, but cheaper and healthier than my soy chai at Starbucks. πŸ™‚ Tastes good.

    I’m probably the only one here that thinks that the waters do have different tastes. Not only does our tap water where I live taste yucky, it smells bad too. We drink Deer Park. Even our cats get the bottled water. However, we will soon be changing over to a Pur pitcher because I don’t wish to add to the landfill. And between me and my husband, we drink lots and lots of water.

  8. MadrisaNo Gravatar says:

    I definitely taste differences in water. Although I deplore the environmental impact of all those water bottles, I can’t stand the taste of tap water. I just don’t drink water if I have to drink tap water. Dasani is my favourite, but after reading this post, I’ll give Fiji a try.

  9. GaryNo Gravatar says:

    I recently bought a counter top water purifier from Crystal Quest. A great product. Much better than going out buying bottled water. I don’t know if Fiji is any better but I will give it a try.

  10. If you want to make your health product famous. You need a superstar which is well-known and let her say something positive about your product. All of her fans and many more other people will buy your product guaranteed.

  11. Fiji water tastes good and is healthy but i always go for Structured Water. It has added benefits so basically my best choice is fiji water and structured water.

  12. FIJI WaterNo Gravatar says:

    Hi, Israel. First, I’d like to congratulate you on your weight loss so far. You’re an inspiration! Second, I’d like to thank you for taking the time to research our product, and I’m very happy that our websites were able to help show the difference between FIJI and other bottled waters. If I can answer any further questions for you — such as our green initiatives, the benefits of our silica content, or our clean water projects for the residents of Fiji — please let me know. I’d be happy to help in any way I can.

    Jenna Rose Robbins
    Director of Marketing & Social Media, FIJI Water

    • Jenna, thanks for stopping by. I’m not a big bottled water drinker, but I can taste the difference in tap and bottled waters. Unless there’s some new developments at Fiji Water, I’m good with what I know.

  13. is it recyclable? i hope the bottle has a good quality.

  14. HeatherNo Gravatar says:

    Fiji water is the ONLY Water I will drink. The taste is second to none. As to the high price, im willing to pay anything for QUALITY. I will cut in other ways, not water. Im sick of junk.

  15. AnthonyNo Gravatar says:

    USP: unique selling point.. This water hasn’t seen the light of day. “virgin water” . Hilarious. What crap will they come up with next. Show me some double blined trials that showme that this water has significantly better physiological effects than drinking normal rain water, then I’ll isten. But hey; Ive drunk it- and I did feel a little bit cooler… Marlboro used this sort of advertising and product placement too:-) circles and roundabouts…

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