The Good, The Bad, and the Ads
In today’s world on online advertising, Google has become like McDonalds. Around every corner there’s an unholy blue “G” staring you down. They have controlled and dominated advertising online for years and will continue to do so for a long time.
However, Google has let a lot of us down time after time. We have watched as our honest friends get banned. It is hard to recover from a ban from adsense, but sometimes alternatives are easy to find. Many times you can break off from the rock you’ve been living under while earning with Adsense and discover more profitable companies.
Many times though, you get screwed over and lose money. Israel experienced this recently and thousands of others get banned everyday and lose millions of dollars, landing Google more profit. For many, the easy route is private advertising. Unfortunately in the world of weight loss blogs, there aren’t too many relevant private advertisers looking to invest in you.
Recently Israel tried out Adbrite, a company very popular in the contextual ad world. However for a blog like Israel’s, I advised him to get rid of them ASAP. They show some sexual explicit ads (which can lead reader’s astray) and are not very relevant to your content.
As you can see now, most of the Adbrite ads are gone from FMU, replaced with pretty and simple Yahoo text ads. Unfortunately, Yahoo has a bad reputation for their contextual ads “not being relevant“. I notice that on FMU and other sites using YPN, the ads actually are pretty relevant to the main topic of the site.
However it is too early in YPN’s life to judge them. When the network grows and is eventually opened to the entire world for public use, we’ll have to see if it can truly compete with Adsense.
This guest post has been made possible by Fat Kid Unleashed dot Com.